A 13-month program. Owner and team.
Built for one type of business: trade and service.
Most coaching programs are built for everyone. Which means they are built for no one in your world. The Arena was built differently. Every framework, every conversation, every tool inside it came from working directly with trade business owners who have real teams, real problems, and a business that still runs through them.
What members say after the two days.
"Finally working on the business"
I've been with Mick at Awakened Business for four months and just attended my first 2-Day Arena Academy Intensive. Honest reflection: it's been one of the best investments I've made in my business.
When I came in, I was the biggest bottleneck in my own company. As a piling contractor in Melbourne, I was constantly on the tools, nothing moved without me. Four months later, I've removed some of those bottlenecks, freed up real time, and I'm finally working on the business instead of just in it. The momentum is building.
The Intensive added another layer. The biggest takeaway for me was a simple one: running a structured debrief with the team at the end of every job. One habit. But the way Mick explained how it locks in learnings and sets up the next job better, it clicked immediately. We're already doing it.
What separates Mick from other business coaches is that he actually built a trade business himself. He's not teaching from a textbook. He gets the pressure, he gets the problems, and he knows what the solution looks like. That trust is hard to find.
If you're a trade or construction business owner who's carrying everything yourself and can't find a way out, this is where you start.
Nick Angelopoulos
Arena Academy member
"Changed the way we think and lead"
The team and I recently attended Mick Scotney's Awakened Business program and it was an incredible experience. The leadership lessons, accountability, mindset shifts and practical strategies Mick delivers are next level. It challenged the way we think as leaders and gave us real tools to take back into both business and life. Highly recommend this program to anyone wanting to grow personally, build stronger leadership skills and create a better culture within their team.
Waylen Manuel-Bartlett
Arena Academy member
"Took so much back to work and home"
Would definitely recommend took so much back too work and home from the two days met a lot of lovely people and really enjoyed it so grateful I got the opportunity too attend like I said defiantly would recommend going keen too go too the next one and if your smart you'll be there to 
Lance Dempsey
Arena Academy member
This program is built for a specific type of owner.
Most coaching programs are built for everyone. Which means they are built for no one in your world. The Arena was built differently. Every framework, every conversation, every tool inside it came from working directly with trade business owners who have real teams, real problems, and a business that still runs through them.
This is for you if
- You run a trade or service business in Australia
- You have 6 or more staff
- Everything currently runs through you
- You are ready to lead differently, not just work harder
- You want a business that grows without costing you everything outside of it
This is not for you if
- You want a quick fix or a folder of templates to hand to your team
- You think the problem is the team, not the leadership
- You are not willing to change how you operate